The Face Shop is an overrated brand
Social media overrated in press work
Online press work is no longer conceivable without social networks. Companies reach many target groups via social media - just not journalists. Because they rarely use the social web.
Which sources do journalists use to research relevant content? Studies show that social media sites and online press portals hardly play a role in editorial research on topics. Company websites, search engines and direct contact with actors from practice are far more important for journalistic work.
The current online survey “Mensch, Journalist!” By Mount Barley Publishing among 470 journalists from Germany, Austria and Switzerland tries to paint a differentiated picture of journalists: Are newspaper editors different from journalists from specialist media? Which media do journalists use in their free time? The comparison was based on data from the Federal Statistical Office.
Journalists don't like social media
Only 32 percent of journalists use social media websites to send or receive content in their free time. Only a third of journalists visit sites such as Facebook, Twitter, Instagram, etc. for professional purposes. The average German employed, on the other hand, is much more often on the social web: every second German frequently uses social networks to share and receive content (around 50 percent). The importance of social media in the context of press work is therefore overrated. The majority of journalists use the social web very rarely.
These "heavy users" use social media platforms to search for content and to draw attention to their own content by posting news. But even if companies have difficulty reaching media representatives via online channels, social media engagement still makes sense: Sharing relevant content on the social web and on online press portals naturally has positive SEO effects.
Print journalists prefer print media
Another interesting result of the “Mensch, Journalist!” Survey: Print journalists are also loyal to their genre in private and spend a relatively large amount of money on books, newspapers and magazines. Newspaper journalists spend almost 50 euros per month on books, four times as much as the average German. And journalists from the general media invest three times as much money privately in magazines as the average German.
Food, culture and education are particularly important to journalists compared to the average German, who spends just 0.7 percent of their monthly income on education. Compared to the average German, the average journalist shows clear differences in terms of investments for private purposes and the use of social networks.
|Fabian Gerstenberg is the managing director of Mount Barley Publishing as well as a consultant and author of various marketing books. He markets the topic and media database TOPIC PRO, in which all future editorial topics of the German-speaking media are recorded.|
- Why is my brother so weird
- Who is Jenna Marbles
- Any airliner can fly Mach 1
- Is the depreciation an application of the fund
- All tech companies are moving to Utah
- Can BB guns kill mice
- Why should children learn foreign languages
- What moves God
- Which snakes cannot see
- How do you organize your data set collection
- What exactly does proofreading entail?
- Is GIMP safe to download
- Why would anyone want to be human?
- What are some alternatives to molasses
- What are the requirements to learn JS
- Like to be manipulative
- What is Franck Ribery best known for?
- What effects did this have on the stakeholders?
- People like the color pink
- We hunted ancient Greek civilizations
- What is your MBTI character
- Why is tenant insurance so cheap
- Should I repeat a 1500 SAT score
- If he is poor, it is not right
- Hypokaliaemia increases blood pressure
- How do I submit to Bing
- Which colonies are not independent
- What is the strict definition of philosophy
- Can we multitask
- Which is the best business phone service
- How do I boil two eggs
- Trump has a stroke
- How was American exceptionalism challenged?
- Is it safe to donate blood platelets?