ISticker is available in which countries

This is what Instagram does to inform, protect and support people

Since the World Health Organization (WHO) declared a health emergency in January due to the coronavirus, we have taken various steps to make it easier for people to access reliable information, to protect them and to help them keep in touch with others.

Today we would like to inform you about further updates:

  • Even more informative resources in the Instagram search
  • New stickers to indicate reliable information
  • Accounts related to COVID-19 will be removed from referrals if they are not from credible health organizations
  • The donation sticker is now available in other countries. We also help people find relevant non-profit organizations to donate to
  • Everyone who sets a good example and currently adheres to social distancing has a common voice and story with the “We'll stay at home” sticker
  • New function with which friends can go on a journey of discovery together via video chat on Instagram

Access to reliable information

Anyone looking for information on the coronavirus or COVID-19 on Instagram will now see an information display with links to resources from WHO or local health ministries. We are doing everything we can to make this feature available worldwide as quickly as possible in the next few weeks.

We are also introducing new stickers that Instagrammers can use to share reliable information about COVID-19 in their stories. The new stickers serve as a reminder to wash your hands, to keep your distance from others, and much more. They will be available in the camera in the coming days.

In the last few weeks we have already added a message to the top of the feed for countries affected by COVID-19. The communication points to reliable resources from recognized health organizations. We also highlight resources from these organizations for users when they look at the relevant hashtags.

Protecting our community

Not only do we make sure that reliable information is seen better in our app, but we also make changes to limit the spread of misinformation.

We will remove accounts inappropriately related to COVID-19 from the account recommendations and are working to remove individual COVID-19-related content from Explore unless it comes from a credible health organization. We downgrade content in the feed and stories if it has been rated incorrect by independent fact checkers.

This is in addition to our existing misinformation policy. Posts found incorrect by independent fact checkers will be removed from Explore and the hashtag pages. We are also removing false claims and conspiracy theories that have been reported to us as improper by leading health organizations and local health authorities, as people who believe this content could be harmed.

To prevent malicious actors from exploiting the current health emergency, we have already introduced several new policies. We have banned misleading ads for COVID-19-related products that are designed to create urgency, guarantee cure, or promise to save people from infection. We have also temporarily blocked advertising and sponsored content for certain medical supplies such as face masks. In addition, AR effects related to COVID-19 are no longer available via the search, unless they were developed in cooperation with a recognized health organization.

Stay connected and support communities

To make it easier for everyone on Instagram to support aid campaigns, we are making the donation sticker available in other countries and are setting up a new area for COVID-19, which users can use to quickly find relevant non-profit organizations.

To make it even easier for people to stay in touch using Instagram, we have introduced a new function for sharing media. With this function, you can video chat with friends on Instagram. You can start a video chat by tapping the video chat icon in Direct in the inbox or a message thread. Then, while the video chat is running, tap the photo icon in the lower left corner to view saved, “liked” and suggested photos or videos.

And finally we introduced the “We'll stay at home” sticker. All accounts you follow that use this sticker will be added to a common story. So you can see how your fellow human beings spend this time and keep the necessary distance.

In the further course of the corona crisis, our top priority is to give people access to reliable information. We will closely monitor further developments and post regular updates at You can find the most up-to-date information on taking action against COVID-19 on the World Health Organization website.


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