New media What is a byline

New stores functions help you build your brand, promote offers and increase sales on Amazon

Stores provide a better shopping experience on Amazon that revolves around your brand, products, and value proposition. Stores are free, multi-page self-service websites that can contain a curated selection of products, videos, and images.

A new, user-friendly widget in the Store Builder allows you to present Offer ASINs in any area of ​​your store, including special offer pages.

A new product tile is also available that store owners can use to highlight specific ASINs. The product tile shows other product attributes that customers see on the product detail page, including:

  • Image carousel with all product images
  • Deal logos
  • Star ratings and Prime logo
  • Delivery information
  • Shipping and retailer information (for example, "Shipped From" and "Sold By")
  • In the shopping trolley
  • List of features (desktop only)

The highlighted ASIN can be dynamically displayed at the top of an existing store.

Create a market strategy for your store to build brand awareness and generate interest in your brand:

  • Use Sponsored Brands (formerly Headline Search Ads) - offers highly visible ad placement, e.g. B. about relevant shopping results - to introduce your store to customers.
  • Link your store to the brand byline on your product detail pages.
  • Include your unique store URL for marketing activities outside of Amazon.
  • Link your store to social media - built-in share buttons make it easy for customers to share content.
  • Use the integrated reporting tools to evaluate and optimize your store in terms of the total number of visitors or views.

To take advantage of these new features, log into your account and click the tab Stores on Edit store. Click in the right column Add a tile, and then click below Select the tile type on product or Recommended deals.

To start creating your store, log into the ad console - formerly Amazon Marketing Services (for merchants) or Seller Central (for sellers).

To learn more about stores, read our blog post “Use Stores to Showcase Your Brand”.