Where should I post a Facebook ad

Step by step - this is how you create your Facebook ad

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Facebook not only offers companies and startups the opportunity for content marketing via your business page, but also the chance to attract new customers quickly and easily with advertisements or to simply make your startup better known. The social platform is constantly working on new features and constantly adapting the functions to the needs of the advertisers. With it you can exploit a huge potential of advertising opportunities.

These step-by-step instructions explain how to advertise on Facebook and how you create an advertisement in the first step.

This is how it works - step by step to your own Facebook advertisement

But before it comes to the reach and actual success of your advertising campaigns, a Facebook ad must first be created. This step-by-step guide shows you how this works and makes the process very easy.

Step 1: Creation of the advertisement

You can create your first ad using the green button in the top right corner of the ad manager.

Step 2: choosing the advertising target

The second is the campaign or advertising goal. You can choose from 13 different ones. The decision later significantly influences the display of the ad and also the successes. So you should make your choice carefully.

Step 3: Campaign Name

Next you will give the campaign a name. This will make it easier for you later, if you have already run several campaigns, to know which campaign is for what. So you can keep track of things.

Step 4: Selecting the target group

Then it goes to the target group for your ad. You can precisely define the target group, i.e. the people who should prefer to see your ad. For this you create a new target group. Only when you have placed several ads on Facebook will these existing target groups be available to you for new ads. First, demographic information (i.e. the age of the users to be reached, whether man or woman and also the location, the city, the region) is determined, then you can refine the target group with more detailed information on interests and more.

Step 5: placement, budget & schedule

In the next step you set the period for the display of your Facebook ad. The ad runs either from the time it was created or within a period of time specified by you. In addition, you can limit the advertising budget by choosing the amount for just one day or as a total budget for the entire period.

Step 6: format the ad and upload

Now it comes to the format: Here you have several options such as a single image, a carousel or canvas. This is how you determine how the display should look. The pictures or videos are then uploaded.

Step 7: inserting pages and links

Now you can enter the text for the ad and link the ad with the Facebook page or an Instagram account if the ad is played on Instagram.

Step 8: "Call to Action" button (optional)

If the ad should contain an action, such as "Buy now" or the like, you can select the corresponding button in the last step.

Step 9: ordering the finished ad

Done! The ad is now ready and will be ordered in the very last step. You do this with the green button "Place order". As a result, the ad is transmitted and displayed after the internal, successful check, i.e. a short time later. Your first advertisement is ready!

Tips & tricks for a successful Facebook campaign

Before you create your ad, however, it is important to think about what you want to achieve with your advertising measure, because a number of factors play a not entirely unimportant role. Fundamentals such as formats already influence the further options for your ad. With a few tricks and useful tools, you can ensure that your ad is performing successfully.

Possible advertising goals for your ads

First and foremost is the advertising goal, even before the ad is created. What do you want to achieve? Are there more customers, or more brand awareness, or do you want to make your local company known in the area? Perhaps it is also about more likes for your Facebook page or more interaction with users? That is decisive for your campaign, because all other options for displaying the ad are based on this. Depending on the advertising goal, there are different mechanisms and algorithms behind it that ensure or influence the performance of your ad.

Word, image, video and more - which format is the right one?

You can choose between different variants of the display. It starts with the fact that you have to consider whether the ad should be displayed on the desktop or on the smartphone. Or both. That decides whether it should appear in the right column on the desktop, in the desktop news feed or in the mobile news feed. In addition, the ad can also be played on Instagram, which again offers different conditions and options. The overview gives you a little help.

So that you can avoid pixelated representations of your pictures and advertisements, you should take a closer look at the design recommendations. You can place your advertising message as text, image or video and there are guidelines prescribed by Facebook that differ for each individual format. If the suggested image sizes are adhered to, this ensures optimal display of your Facebook ad and there can be no unwanted scaling. The corresponding recommendations are listed in detail in the Facebook Business Manager, in each case under the individual advertising goals. So you can find out about the sizes and formats and have a better perspective in the format jungle.





Targeting and defining the target group

In addition to the advertising goals and different advertising formats, Facebook also offers a variety of additional tools. With targeted targeting, you can define your target group for the advertising measures very precisely. This not only includes demographic information such as age, gender and place of residence, but also information on interests, hobbies and pages that users have liked. You can turn many cogs here and optimally design the conditions for your ad. However, the definition should not be chosen too narrowly, as this means that important scope is lost.

The additional features such as Custom Audiences, Lookalike Audiences and Partner Categories provide you with numerous options for defining target groups. You can use it to exclude existing customers from your target group and thus gain new customers better. Or you can use your customer base as a basis for a similar target group. Fine adjustment becomes even more precise with offline data. In addition to the simple creation of advertisements, Facebook offers very individual targeting so that you can make exactly the right settings for your startup.

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