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The Top 7 MailChimp Alternatives for Small Business Email Marketing

Published on June 19, 2019 by Harshit Srivastava and Ines Bahr

MailChimp belongs to the most popular and most widely used marketing automation solutions. Companies from more than 175 different countries send whole 6 billion emails with MailChimp.

The reason for its popularity is the multitude of functions that MailChimp offers. In User reviews on Capterra The following functions of the email marketing software were named as particularly valuable:

  • Email automation: With MailChimp you can set up your email marketing campaigns in such a way that emails are sent automatically when certain events occur, for example when someone registers or leaves the shopping cart.
  • Newsletter automation:With MailChimp, marketing professionals can create newsletters and email them to customers.
  • Segmentation and list management: With MailChimp, customer lists can be segmented based on factors such as location or age. You can then name these lists and use them specifically in e-mail campaigns.

However, the tool's popularity shouldn't be the only reason to choose MailChimp. Depending on the requirements, MailChimp alternatives could be better suited for your own marketing. For example, Mailchimp offers neither Affiliate marketing still SMTP messaging (that's another MailChimp product calledMandrill required). Companies that need these functions should use an alternative to MailChimp. Such solutions can also be found at comparable prices.

It is therefore worthwhile to take a look at other newsletter marketing tools before deciding on MailChimp and to think carefully about which one is right for your own business requirements. It is best to first get an overview of the best MailChimp alternatives for sending newsletters in order to have a good basis for decision-making.

We want to support you and have for this article 330 Email Marketing Tools on Capterra analyzed to bring you seven of the most popular MailChimp alternatives.

Selection criteria

We selected the MailChimp alternatives based on the following criteria:

  • Comparable prices: The prices of the selected products should be comparable to those of MailChimp.
  • Availability of the central functions of MailChimp: The products should include the main MailChimp features: workflow creation, event-driven emails, A / B testing and drip campaigns.
  • Special offers for small businesses: Manufacturers should offer at least one product version tailored to the needs of small and medium-sized enterprises (SMEs).
  • At least 20 published user reviews on Capterra in the last two years: This ensures that enough reviews are available to analyze the advantages and disadvantages of the products.
  • High recommendation rate: On average, the probability thatRecommend the product to users with at least 4 out of 5.
  • High job evaluation: The features of the selected products should have a minimum rating of 4.2 out of 5 on Capterra.

The products are listed in alphabetical order.


If you're looking for an email marketing automation solution that is similar in functionality and pricing to MailChimp, the following tools might be of interest to you:
The 7 highest rated MailChimp alternatives

ActiveCampaign: Email Marketing, Marketing Automation, and CRM

Recommendation rate: 4.0 out of 5
Function evaluation: 4.3 out of 5
Reviews: About 340

ActiveCampaign is a tool for email marketing, marketing automation and sales automation that is specifically aimed at SMEs. With the email marketing version ActiveCampaign Lite segmented contact lists can be created, trigger-controlled e-mail campaigns and autoresponder campaigns can be set up (e.g. for registrations and order confirmations) and leads can be visualized in the sales funnel.

ActiveCampaign offers a variety of options for designing email campaigns, including autoresponders, A / B split tests, RSS, and event-based campaigns, to meet both B2B and B2C business needs.

advantages disadvantage
In the Capterra user reviews ActiveCampaign is recognized as a cost-effective tool for managing marketing automation, sales automation and CRM content.SomeUsers find the product surface to be a bit dated compared to some other products.
The numerous customization options of ActiveCampaign are also highlighted positively. For example, the ActiveCampaign platform and email campaigns can be designed according to your own requirements.Some reviewers find that ActiveCampaign customer support is slow to respond.
What does ActiveCampaign cost?
ActiveCampaign is available in four different pricing options: Lite, Plus, Professional and Enterprise. Prices start at $ 9 per month for up to three users.

Email workflow designer in ActiveCampaign (source)

Campaign Monitor: Email marketing tool with a visual interface

Recommendation rate: 4.1 out of 5
Function evaluation: 4.2 out of 5
Reviews: About 380

Campaign Monitor is a cloud-based email marketing solution for businesses of all sizes. E-mail workflows can be created using the drag-and-drop interface, customer lists can be segmented for targeted e-mail campaigns and customer journeys can be tracked in a dashboard.

The visualizing e-mail marketing tool focuses on user-friendliness: Most functions can be controlled using drag-and-drop.

advantages disadvantage
Capterra reviewers find the comprehensive reporting functions helpful for campaign-related decisions.While users appreciate the visuals of Campaign Monitor, some find that it takes a while to get used to the templates.
The campaign creation tool is felt to be intuitive and efficient.Compared to other products on this list, some find the tool relatively expensive.
What does Campaign Monitor cost?
Campaign Monitor is available in three pricing tiers: Basic, Unlimited, and Premier, starting at $ 9 per month for up to 2,500 emails.

Campaign reports in Campaign Monitor (source)

ConvertKit: Email marketing tool for online products and services

Recommendation rate: 4.5 out of 5
Function evaluation: 4.6 out of 5
Reviews: 70+

ConvertKit is an email marketing solution for companies selling their products and services online. You can create opt-in forms, design email workflows and analyze the pool of recipients or subscribers in a dashboard.

ConvertKit is specially tailored to the needs of e-commerce companies and creators of online content. Other than that, it has the highest feature and recommendation ratings of the products on this list.

advantages disadvantage
Capterra reviewers find the functions for website design and subscriber-based marketing automation to be helpful when marketing products and services online.Given the variety of functions and visuals, it may take a while to become familiar with all of the functions.
The campaign design tool has been rated to be user-friendly and intuitive.Even if users appreciate the easy-to-use e-mail templates, they would want a wider choice here.
What does ConvertKit cost?
ConvertKit is available in four price levels: 0–1,000 subscribers, 1,000–3,000 subscribers, 3,000–5,000 subscribers and over 5,000 subscribers. Prices start at $ 29 per user per month.

Email Workflow Designer in ConvertKit (source)

iContact: Easy-to-Use Email Marketing Tool for Small Businesses

Recommendation rate: 4.3 out of 5
Function evaluation: 4.3 out of 5
Reviews: 500+

iContact is a cloud-based email marketing software for small and medium-sized businesses. Marketing professionals can use the software to create campaigns, segment customer lists, perform A / B split tests, manage subscribers and monitor campaign performance via a dashboard.

The focus at iContact is on user-friendliness for SME marketers. In the User reviews The user interface, drag-and-drop functionality, and contact and list management are praised as being easy to learn and use.

advantages disadvantage
Capterra reviewers particularly name the intuitive list management and email automation functions as advantages.Some mention that the prices are higher than those of competing products.
The selection of email templates is felt to be sufficient for the marketing needs of small businesses.From Germany, the time difference worsens the high reactivity of the support team.
What does iContact cost?
iContact offers tiered pricing based on the number of subscribers and is available in two versions: Essential and Professional. Prices start at $ 14 per month for up to 500 subscribers.

Campaign reports in iContact (source)

MailerLite: Email marketing solution for mass email campaigns

Recommendation rate: 4.3 out of 5
Function evaluation: 4.4 out of 5
Reviews: 230+

MailerLite is an email marketing solution for businesses of all sizes. Users can create landing pages and newsletters, segment customer lists, send targeted email campaigns and view campaign metrics such as opening and conversion rates in a dashboard.

Pricing for more than 1,000 subscribers is lower than the other products on this list. This makes MailerLite a cost-effective MailChimp alternative for companies with large numbers of subscribers.

advantages disadvantage
Capterra reviewers find the user interface of MailerLite easy to learn and use.According to some reviews, the product could include more templates, such as templates for opt-in pages.
Customer support is felt to be responsive and efficient when processing product-related inquiries.Others say email deliverability is lower than comparable products.
What does MailerLite cost?
MailerLite's subscription prices are tiered according to the number of subscribers and start at $ 10 per month for up to 1,000 subscribers. A free version is also available and allows you to send up to 12,000 e-mails per month.

Email Campaign Designer in MailerLite (source)

Mailjet: SMTP-based email marketing solution

Recommendation rate: 4.2 out of 5
Function evaluation: 4.4 out of 5
Reviews: 250+

Mailjet is a cloud-based email marketing tool for companies of all sizes and enables the creation of email campaigns and newsletters as well as tracking of campaign performance in a dashboard.

It is easy to set up SMTP servers for marketing emails. This speeds up the delivery of e-mails, which is particularly advantageous for time-sensitive campaigns such as time-limited offers and discounts. Unlike some of the other products on this list, Mailjet is also available in German.

advantages disadvantage
Capterra reviewer describe Mailjet's SMTP server as easy to set up.Some users find Mailjet's segmentation functions to be limited compared to other products.
Our users find the usage limit of the free version sufficient to test the product.According to some reviews, customer support is not very responsive.
What does Mailjet cost?
Mailjet subscription prices are tiered according to the monthly volume of emails. There are four price levels available: Free, Basic, Premium and Enterprise.

Reports in Mailjet (source)

SendGrid: Email marketing solution for advertising campaigns and newsletters

Recommendation rate: 4.2 out of 5
Function evaluation: 4.2 out of 5
Reviews: 300+

The cloud-based email marketing solution SendGrid is suitable for companies of all sizes. An email builder tool can be used to design campaigns, segment customers and send targeted email campaigns. Like Mailjet, SendGrid offers an SMTP API for sending newsletters via email.

SendGrid's SMTP API is optimized for sending newsletters, which makes the product an attractive MailChimp alternative for companies that send a lot of email newsletters.

advantages disadvantage
Capterra reviewers consider SendGrid to be an efficient solution for sending newsletter campaigns via email.Some reviewers were bothered by the rather slow customer support.
According to reviews, the company's own SMTP service improves the email delivery rate visibly.Users mention that 100,000 emails are priced higher than other email marketing solutions.
What does SendGrid cost?
SendGrid offers tiered subscription pricing and is available in four pricing tiers: Free, Essentials, Pro, and Premier. The Essentials version for up to 100,000 emails starts at $ 14.95 per month.

Campaign reports in SendGrid (source)

The decision: which MailChimp alternative should it be?

After you've gone through the list of MailChimp alternatives, the next step is to choose the right product for your marketing goals. The following steps will help you to choose the right alternative to MailChimp:

  • Shortlist products based on marketing needs: Based on your business needs and goals, choose the products whose features make the most sense for you.
  • Select products according to budget: Budget for email marketing software and remove those products from your selection that are over budget. Caution: When calculating the cost, consider the cost of data migration.
  • Read Capterra Reviews:Read the user reviews for the products that are still on your list Capterra to see what others in your industry are saying.
  • Try the products: Before you buy any software, you should try out how it works and how you can get around with it. There are three ways to do this: you can download the free version, request a free trial (if available), or contact sales and have the product demonstrated to you.

Are you currently using an email automation solution that exactly meets your needs? Then tell us in the comments!

This article may refer to products, programs, or services that are not available in your region or that may be restricted by country laws or regulations. We recommend contacting the software provider directly for information on product availability and legal compliance.

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