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9 Actionable Tips for Effective Pinterest Marketing

If there's one thing that makes people in the 21st century completely different from people in the 19th century, or even the 20th century, it's their need for visual content that is all text.

Like Instagram, Pinterest was born to meet the modern day need for visuals.

Pictures, photos, illustrations, infographics, and e-paintings - all convey messages to the brain using only people's eyes as vehicles, and concepts are retained more quickly. The reason for this is that it is easier for the brain to get an overall picture. with visuals rather than words, where extra work has to be done to understand a concept as a whole.

So here is the question:

How can you meet your audience's visual content needs?

If you've always wondered how to turn Pinterest into a marketing item, this post is for you.

1. Like infographics? Pinterest is the place

Create pin-friendly infographics and promote them to your followers and on your website.

Infographics and Pinterest marketing go well together. Because of Pinterest's visual settings, it's a natural place for infographics to find an audience and be shared.

In 2017, the Pinterest app (for iPhone, Android, and the web) was launched, Instant Ideas, a feature that allows users to tap a circle on each pin to view related ideas (example: more recipes with the same ingredients) and the feed optimize. This is great news if your main use of Pinterest is for infographics because

2. Comment on pins and responses

Not only do you have to like or re-share your favorite Pins - you can also comment on Pins and reply to your commenters.

In his post on Business2Community, Dillon Diatio says that while Pinterest is more of a visual whiteboard than a social network, you can still create a community around the content you share or re-share and give other people the opportunity to be a part of it and get Pinterest users to know you for your thoughts, not just your visuals.

Also, comments have generally been a great way to get new followers and connect with relationships since the first social communities (forums and blogs) emerged, so they work on Pinterest too.

3. Use affiliate links or Get Creative

Following the announcement by Pinterest in February 2015, which introduced a rule to ban all partner IDs on pins, all bloggers and marketers around the world are now happy to hear that Aff-Links will be permitted on Pinterest again from May 2016.

"In the past we removed affiliate links from Pinterest because spammers abused them," said Adelin Cai, head of the policy team at Pinterest. "Now that our spam detection system is so much stronger, we're ready to allow affiliate links again."

Still, if you want to play it safe, you can get creative and add a layer of content between Pinterest and your affiliate link. Write a blog post or build a niche site Here, review the affiliate product and add pictures, testimonials (or invite readers who used the product to comment on the post), and add a large "Buy" button to the page .

The URL that you pin on Pinterest is that of your blog post.

4. Create pinnable blog posts

As of 2016, the Repin counts will change from individual to aggregated, so that they are no longer reliable as a measure of engagement per pin. However, there are still Pinterest analytics tools - like Pin Inspector - that will show you the number of each Pin. Hence, you may want to complement your Pinterest analytics with such a tool to keep track of how your Pins are doing.

Make your posts not only "pinnable", but also usable!

As of December 2017, Pinterest has launched a chat bot for Facebook Messenger so users can share Pins with contacts in Messenger.

The tip is to let readers (and Pinterest users) know that they can share your Pin with their Facebook friends using this option too. If this is relevant to your goals, include this possibility in your pin and in your post below.

5. Pin your business!

In January 2017, Pinterest introduced ad groups for paid campaigns to make it easier for advertisers to allocate a budget to specific groups. With this new feature, you can intelligently manage your budget and share it with relevant demographic data and geographic locations.

You can test your ads before you spend any money. So it's worth trying them out.

Wonderful advice from Deepanshu Gahlaut:

Tips from the bloggers

Pinterest is a great place to promote and market your product, connect with existing customers, and find new ones. It's difficult to come up with a marketing strategy or tip on Pinterest or other social media. Here are some tips every business should use when marketing on Pinterest that I would recommend:

  1. Set up your company profile with an attractive image and a strong organic line. Don't forget to include a call to action here.
    For example: “We are the leading provider of **** services. Give us a call ******* "
  2. Check your business account and add other social media like Twitter and Facebook. It all shows you as a trustworthy source of business.
  3. Create place boards using the Add Card feature. For example, create a forum called "Contact Us". To do this, use the map with the exact location where customers can contact you.
  4. Create a guest card that your customers can pin too.
  5. Get involved as much as you can - follow others, infect other things like others 'things, and comment on others' pins.
  6. Use hashtags with # symbols. Mark others with the @ symbol.
  7. You can also use Pinterest's advertised pin feature.
  8. Use a pin it button on your website.
  9. Use Pinterest Analytics to find out how your business is progressing on Pinterest - follower growth, content pinned, impressions, etc.

6. Adding Keywords to Boards and Pins. Be consistent

"My top tip for Pinterest is to consistently pin your boards, pins, and profiles and add keywords," says Brian Lang, owner of Top-Pinner Has Baby Showers.

"We were able to outperform more established competitors with more than three times as many followers or more because we pinned almost every day when we didn't."

Add pinning daily (or every two days) to your Pinterest marketing schedule and be consistent with the content you've shared.

7. Be interesting, not for sale

"Don't try to sell your product or service," advises the So Bold Marketing team.

When your consumers see this, they are immediately disinterested and see it as the cold call of marketing. Give consumers additional information about your market area and then 10% of the services you posted about the services offered.

The secret is to put yourself in the shoes of the user. "People will be engrossed with interesting information and facts," adds So Bold Marketing. "Give the consumer what you want to see."

This is even more true when you find yourself in the fashion and decoration niches: your images are top notch in terms of resolution and detail to really stand out.

Since 2017 users with Pinterest Lens can use a tool in the phone app to point at something (using the camera) to get related Pins (for example, see a fancy table in a store and use Lens to make similar tables to find). The more photos your photos contain, the easier it is for the Pinterest algorithm to retrieve your PIN.

Users can also use Shop the Look, another tool on the Pinterest app that helps them find and buy the clothing and home accessories shown in Pins. The shop function is based on Pinterest's partnerships with brands, so you can take advantage of this partnership if you have an e-commerce for clothing.

8. Diversify boards

Even if your Pinterest channel is up-to-date and largely branded, you can create boards on something unrelated and use them to attract a diverse audience who may also find your branded content interesting.

For example, if your website or brand is about educational toys for preschoolers, consider making a board of eco-friendly art and craft materials. This is not just related to your branded products, but is relevant for parents who want to encourage their children. Creativity with respect for nature ... and you can certainly get an interest in educational preschool toys that also respect nature.

Pinterest has made diversification and reorganization - even with a single board - much easier since 2018 with the update of a new tool for organizing pins, boards and sections: In addition to sorting boards (relevance first, right?), You can sort pins into sections within Organize your board to highlight the most relevant (e.g. a contest or product you want to highlight that users will see first) and even rearrange pens within the section so you can highlight the ones you want to highlight.

Since the first boards (and the first pins and first sections) get the most attention from users (like on the first few pages of Google in the SERPs), Pinterest has given marketers the best of their pens.

9. Try visual cards

This is an idea that I've been experimenting with for a while and that I hope to implement soon.

Instead of producing infographics, I thought it would help to make up-to-date index cards that you can pin to your boards.

What can you use index cards for?

  • You can visually query (i.e. ask questions) your followers.
  • Introduce a new idea and ask followers to comment and discuss it.
  • Announce a new product or service.
  • Create a Q&A with the main topic written or pictured on your card.

The sky is the limit.

About Luana Spinetti

Luana Spinetti is a freelance writer and artist who lives in Italy and is a passionate computer science student. She graduated from high school in psychology and education and completed a 3 year course in comic book art, which she graduated from in 2008. As a multi-faceted person, she developed a great interest in SEO / SEM and web marketing with a special inclination towards social media. She is working on three novels in her mother tongue (Italian), which she hopes to publish soon.