What motivates you to keep blogging

Why blog 9 good reasons and motivation

For you as a freelancer, your own blog is your digital business card with which you can make a good impression on the internet - also and above all with your potential customers. We give you 9 other good reasons to blog.

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That's why you should blog

A blog has several positive effects if you know how to use it correctly. Check out the video or just keep reading this article to learn about these effects.

1. You underline your competence

Show your expertise in exciting articles. Entertain your blog readers, tell your personal stories, spice them up with humor and share your knowledge. Explain to the users what your work involves, which programs you use, how you go about everyday life. This shows that you are a professional in your field and how exactly you can help your customers.

2. You practice your writing

Even if you're not the great copywriter, blogging will improve your expression, style, and spelling as you blog. Finally, you train your brain to link letters, words, sentences and paragraphs together. This is how you acquire the ability to spin a common thread. Read my 10 tips for better texts.

3. You learn to stick with it

Do you also know these bloggers who start with totally cool content, but after a few months they run out of breath? Disappointing, isn't it? A blog teaches you to work regularly and consistently.

Blog at a rhythm that suits you and your life. It doesn't have to be every day, not even every week. It is important that your regular readers can adjust to a certain publication frequency. Because these regular readers will definitely come when they notice that your blog is growing continuously.

4. You do effective marketing

With a few exceptions, classic forms of advertising such as flyers or brochures for freelancers have had their day. Content marketing is much more effective. Because people use the Internet as the first point of contact for their questions, needs and problems.

Item tip:Which paid online marketing channels are suitable for customer acquisition?

With this in mind, it would be smart to show your content on Google - with helpful answers in the form of high-quality content. In this way you become visible as an expert on your technical topics. A blog is great for this purpose. Don't forget to do search engine optimization (SEO) for your content.

5. You show the people behind the service

Don't worry, nobody will drag you through the screen by your sleeve. Rather, you show the people behind the service with your blog. You will not only remain a faceless freelancer, but a personality with thoughts and experiences. You also offer a point of contact for exchange and feedback.

This way you build a personal relationship between you and your blog visitors. These include potential clients who will trust you, which in turn increases the likelihood that they will hire you.

6. You are constantly learning

As a blogger you are constantly looking for new topics. This automatically means that you can always learn new things yourself in order to create exciting content. Which in turn means that your know-how will increase, your skills will grow, and your overall market opportunities will increase.

7. You think outside the box

While blogging, you will undoubtedly come into contact with marketing, such as how your content is ranking on Google. You will also learn some basics of how a web server works and what PHP is. And most likely, using HTML commands will be one of your regular tasks.

You will also get to know many new blogs and freelancers in the course of your research. So you acquire new skills and go through the digital world with open eyes. That will enrich you personally as well as professionally.

8. You can find new business partners

Bloggers are usually part of a very interesting scene where networking is very important. You will be able to quickly establish new contacts. In addition to potential customers, these can also be business and media partners.

9. You gain customers

A blog would be of little use if it weren't for the possibility of gaining new customers. It is therefore important that you think about who belongs to your target group when searching for article topics.

What else you should pay attention to

Basically, a blog is only as good as the work you put into it. So blogging itself should be fun. If you don't get used to writing at all, then give this a try Vlogging, blogging in video form on YouTube.

Tip: Visit the Freelance Start YouTube channel now.

However, if you decide to blog in addition to vlogging, which I would strongly advise you to do, you should pay attention to quality and care. This means:

Publish good to very good content

Also known in the community under the keyword added value and the exclamation Content is king! When it comes to content, always keep the user in mind. How can you help him? What information is the person looking for?

The better your content, the more popular your blog will be. Please don't confuse this with perfectionism. Your content doesn't have to resemble a transcript from a lecture. It's about showing yourself that you are presenting your expertise in an appealing and authentic way.

Check spelling and grammar

Every now and then the devil of mistakes creeps in, even with the professionals. So you should everyone Thoroughly check your blog post for spelling and grammar before posting. That says a lot about how carefully you work. Use the Duden Mentor for support and copy your text section by section for an automatic spelling and grammar check.

Extra tip: patience pays off

Successful bloggers have a lot of staying power. Because they know that Google rewards consistency. Anyone who regularly publishes helpful content for their own target group on the blog becomes an entity on the Internet. But that takes time.

So if you're just starting out blogging, don't set your expectations too high. It is completely normal for a few months to pass before your blog grows. Don't let that put you off, but regularly publish articles that will be of use to your potential customers.

But how do you find out what your customers need? By asking her! For example, via a survey on Twitter or direct messages on social media. But be careful not to send spam. Think carefully about who you are writing to. It is best if you already know the people a little before you send relevant questions.

Alternatively, you can also create a persona. This is a fictional person who you develop as detailed as possible on paper. Write down their wishes, worries, and dreams. From this you can then derive topics for your blog.


A blog is an excellent tool to become more visible on the net, to underline and expand your skills and to increase your stamina. In addition, you get used to routine work, publish high-quality articles and land on the screen of your desired customers. What are you waiting for? Let's start blogging! 🙂