How does social media affect advocacy?

Social media in advocacy work

Concise and easy to understand, the guide gives a comprehensive overview of the possible uses of social media in the work of works councils, staff councils and employee representatives. The core topics:

- What is social media?

- Planning and implementation of a usage concept

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Legal framework for works councils, staff councils and employee representatives

- Social media guidelines checklists

- Planning and implementation of an agreement on social media

- Interviews from practice
The big basics for social media in the committee Everyone is talking about social media. Companies use Facebook, Twitter and Co. for different purposes. Trade unions and works councils also use them in their work. The book gives a comprehensive overview of the possible uses of social media in the work of interest groups. Using examples and practical aids, it provides clear answers and orientation: What advantages and disadvantages do the new forms of communication offer? What skills are required? What are the legal frameworks? The core topics: What are social media? The applications: blogs, microblogging, wikis, social networks, social media in the work of interest groups, social media and participation
Legal / Social Media Guidelines.

Product details

  • active in advocacy
  • Published by Bund-Verlag
  • Number of pages: 271
  • Release Date: May 19, 2014
  • German
  • Dimensions: 210mm x 147mm x 14mm
  • Weight: 396g
  • ISBN-13: 9783766362803
  • ISBN-10: 3766362801
  • Item no .: 38510707