How do I export all twitter mentions

How to Create a Twitter Marketing Strategy for Your Brand


Twitter marketing has become a complicated channel for even the most accomplished social media marketer.

Twitter has grown from a place where people can share their thoughts to a powerful marketing platform that enables brands to communicate with their target audience in real time. With over 321 million monthly active users, it's easy to see why businesses keep using Twitter. But it's no longer enough to tweet about the hottest trending topic every now and then.

As with any other social media platform, marketing success on Twitter requires strategic planning and intentionality in order to stand out from the competition and motivate the target group.

So let's talk about how best to use Twitter to promote your business, interact with your target audience, and achieve their overall social media goals.

How to Use Twitter for Marketing

At first glance, it might seem like the only way to use Twitter is to just log in and start tweeting. And even if you have prepared plenty of content, there are still some strategies that successful companies use to differentiate themselves from others on the platform and gain an advantage.

Let's take a closer look at some Twitter marketing tips any brand can use to get the most out of the platform. If any of these strategies catches your eye, the links below will take you straight to them.

Check your Twitter account

If you already have a Twitter profile, the first thing to do is to do a Twitter check.

See what's working and what's not on your Twitter profile by thoroughly checking your Twitter Analytics. Twitter analytics tools help you because they allow you to:

Finding out which Tweets are the best will give you an idea of ​​what type of content will interest your target audience most. You can use this information to develop a strategy that will maximize the reach and interactions for your Tweets and get your audience what they want from your content.

One way to check your Twitter profile is to go through your analytics manually. To do this, log into your Twitter profile, navigate to your Twitter Analytics dashboard, select the "Tweets" tab and export your data for a certain period of time.

If you use Sprout Social to manage your Twitter profile, you can access your Twitter Analytics and other social media data from the Sprout Reports tab.

Find your twitter voice

Audiences on Twitter are looking for brands that stay authentic and true to their voice when tweeting. It can be easy to jump on the latest trends to reach the masses on Twitter, but don't do so at the expense of your branding voice. While your Twitter presence can be more playful and casual than it is on LinkedIn or Facebook, it should still be authentic and consistent with the voice of your brand as a whole.

Wendy's is a brand that perfectly matches its brand voice on Twitter while remaining true to its brand personality. Wendy's is not afraid to have fun with current trends and at the same time remains loyal to the brand.

An engaging brand voice is important, but don't jump on trends just to stay relevant. Twitter users notice when a brand is faking authenticity in order to attract attention.

Use Twitter Ads

Paid ads on Twitter are a great way to reach your audience in a more direct way than waiting for organic reach. Sponsored tweets can expand your reach faster.

You also allow users to discover your profile even if they don't follow your brand or hashtags. When you use a sponsored tweet, your tweets will appear on the timeline of people who have the same interests as your audience. You pay a monthly fee for as long as you want the sponsored tweet to stay published. Users can interact with Sponsored Tweets in the same way they interact with organic content.

The only difference is that Sponsored Tweets are marked as such so that users know it is a paid ad.

The US insurance company Progressive uses sponsored tweets to advertise its price comparison. The advertisements are branded and formulated in a manner that is not excessively effective. They even encourage users to find the best insurance rates on Progressive's website, even if they ultimately don't choose Progressive.

Check out this guide if you're new to Twitter advertising.

When to tweet

The best times overall for the greatest reach are Wednesday at 9 a.m. and Friday at 9 a.m. The best days to post are Tuesday and Wednesday. The worst day is Saturday when there is very little interaction on the platform.

For consistent interactions, it's best to schedule most of your posts for 8 a.m. to 4 p.m. Monday through Friday.

Sprout's ViralPost ™ feature looks at your target audience's activity and even chooses the best times to post updates based on when your followers are most active.

Even if tweets stay on your profile forever if they aren't deleted, Twitter moves so fast that something you tweeted 30 minutes ago may already be invisible to your followers. According to a study by Wiselytics, a tweet has a half-life of 24 minutes. Tweets only reach about 75% of their potential interactions in less than three hours of being posted. This is why regular, timely posting is the key to being successful on Twitter.

  • The best times overall for the greatest reach are Wednesday at 9 a.m. and Friday at 9 a.m.
  • The best days to post are Tuesday and Wednesday.
  • The worst day is Sunday when there is very little interaction on the platform.
  • For consistent interactions, it's best to schedule most of your posts for 8 a.m. to 4 p.m. Monday through Friday.

Sprout's ViralPost ™ feature looks at your target audience's activity and even chooses the best times to post updates based on when your followers are most active.

Schedule tweets in advance

Do you remember the iconic Super Bowl blackout tweet from Oreo?

Such tweets, occurring in the right place at the right time, can generate massive interactions and virality. But these spontaneous tweets are the exception to the rule. The majority of your tweets should be planned in advance for maximum reach.

If you know the right time to tweet, it is much easier to plan a regular flow of tweets. It's important to be as consistent as possible on Twitter. Best practices recommend tweeting at least once a day. Some brands tweet up to 15 times a day to stay in front of their target audience. Best practices can differ from industry to industry. So how often you can create new content and post it on Twitter depends on your resources and social media strategy.

It's helpful to use a platform like Sprout to visualize when you should post your content. This ensures that articles are published regularly and at the optimal time.

Another way to generate interactions with your followers is to ask questions. You can do this by creating a poll right on Twitter or just ask a question and retweet the responses you get.

On the Into The Gloss blog, Glossier regularly asks questions in the form of Twitter polls about the skin care program of their target group. This gives the target audience insight into popular opinions about skin care and provides the brand with valuable research data to use in their content.

Try using a Twitter scheduling tool to stay one step ahead of your content calendar. Just don't know what to post? Here is our guide on what to tweet.

Interact with your followers

Twitter is about creating a two-way channel for communicating with your target audience. It's important to create content that will engage your target audience to interact with your tweets. You also need to make sure that you are interacting with people who tweet about your brand. If someone mentions your brand or responds to a tweet, make sure someone is responsible for responding to that message in a timely manner. Many companies use Twitter to handle support requests. So having a dedicated community manager for these requests can help prevent responses from being overlooked.

Asana is diligently monitoring their Twitter mentions and responding to virtually every mention they receive. It doesn't matter whether it's an urgent question or general praise. They show their users that what they say is important to them.

Sprout's suggested answer feature lets you create prepared answers to common questions on social media. These can then be further edited to get a personal touch. This way, the people who manage the profile behind the scenes can easily and quickly deal with any requests they receive on Twitter.

Another way to generate interactions with your followers is to ask questions. You can do this by creating a poll right on Twitter or just ask a question and retweet the responses you get.

In the Into The Gloss blog, Glossier regularly asks questions in the form of Twitter polls about the skin care program of their target group. This gives the target audience insight into popular opinions about skin care and provides the brand with valuable research data to use in their content.

Set measurable Twitter goals

Your Twitter marketing strategy needs to create measurable goals that will keep your plan on track. Instead of tweeting and hoping for the best, set goals and targets for Twitter. These goals should help your company achieve its overall marketing goals. Goals for Twitter can be, for example:

  • Building an active follower community to increase brand awareness
  • Generate leads by directing traffic to a quote or an email list
  • Increase traffic to the website by posting links to blog content
  • Build brand loyalty through great customer service on Twitter
  • Network with influencers and thought leaders in the industry to make more connections

Once you've set your Twitter goals, take some time each month to measure those goals. Then you can analyze what works for your strategy and what needs to be tweaked. It helps to use a social media management platform like Sprout to measure your activity and track the progress of your goal.

Need More Help Identifying the Best Twitter Destinations for Your Brand? Check out our blog to learn more about Twitter metrics to keep track of.

Make Twitter part of your overall social media content strategy

With a solid social media content strategy, you can visualize what you're looking for on each of your social media profiles and get the most out of your presence on any network. Especially with large companies, it can happen that each social network is managed by a different team. Your social media strategy for Twitter should align with your overall social media content strategy. So here's a great idea to use a social media management platform like Sprout Social that allows you to collaborate across teams and create standards that anyone who manages social media can follow.

Each brand's Twitter marketing strategy will be different depending on their business and industry. Following best practices can lay the foundation for a Twitter presence that is memorable and will help your business achieve its goals.

Additional Twitter Marketing Resources

This should help you on your path to Twitter marketing success, but we've also written about many more specific Twitter marketing topics that you should check out too!