Who are Disney's main competitors
Who are Walt Disney's main competitors?
Disney and its media properties
The Walt Disney Company (conglomerate in the world, Disney is known for its film and television productions and theme parks. Its television branch controls the ABC television network with eight owned and operated broadcasters and over 240 affiliated companies, as well as a number of cable networks including Freeform, Disney Channel and ESPN.
Walt Disney Pictures, Disney Animation, and Pixar produce films for Walt Disney Studios, and Disney also owns Marvel Entertainment and Lucasfilm, which have become cash cows for them in the film and merchandise market. It's also present in the travel industry, with the Disney Cruise Line and Walt Disney World and Disneyland theme parks that have been hugely popular for decades and now include foreign parks around the world.
The central theses
- Disney is a media and entertainment company that owns multiple brands and properties.
- Because it has its hands in so many corners of the media industry, it also has many competitors.
- Despite competition over the centuries, Disney has been resilient and has eliminated competition when necessary.
Disney faces a number of competitors in its various markets, with ViacomCBS (VIAC), Charter Communications (CHTR), Sony (SNE) and Comcast (CMCSA) being the main competitors. These companies compete for Disney's products primarily through TV, cable, and other media markets such as DVD / Blu-ray, video games, and the Internet.
The growth of distributors and cable networks for multi-channel video programming networks has put competitive pressures on Disney. Contracts are renegotiated at certain points in these markets and increasing competition makes it increasingly difficult for Disney to renew contracts on terms as favorable as they have in the past.
Disney also competes in the strong and lucrative sports market. It does very well with sports channel ESPN, which provides 24% of its total revenue. This is partly due to the popularity of sports channels, but also the programming of bundling packages.
In the theme park market, Disney's main competitors are Six Flags Entertainment (SIX), Cedar Fair (FUN), Universal Studios, and Comcast. This competition has increased lately, especially as Universal has benefited from the popularity of Harry Potter books and films. Universal Orlando has opened a Harry Potter themed land in Orlando and Hollywood, which has increased visitor numbers.
Disney's studio entertainment companies are continually innovating, and profits often show it. Disney manufactures a range of consumer products with involvement in licensing, publishing and retailing and competes with other providers in these areas. However, according to Market Realist, Disney is the world's largest licensor of character-based goods.
Recently, Disney and Fox hit the headlines when it was revealed that Disney had negotiated with 21st Century Fox to acquire some Fox assets, particularly the movie studio and streaming service Hulu, to create a competitor for Netflix. On March 20, 2019, Disney officially acquired all of 21st Century Fox's media assets for $ 71.3 billion. This makes Disney the largest media powerhouse in the world.
According to the quarterly report for the fourth quarter of 2018, Disney's Studio Entertainment segment saw sales increase by a whopping 50% over the previous year. Disney said the growth was due to the "exceptional performance" of Black Panther, Star Wars: The Last Jedi, Avengers: Infinity War and Incredibles 2.
While Disney's profits fluctuate, in part due to seasonality and when it is released, it remains massively present in several industries and one that most people identify with when they think of animated films and theme parks.
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