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Maybe you can imagine why an Instagram account without beautiful photos and a confusing feed has a bad chance of being successful.

We decide within a few seconds whether an Instagram feed appeals to us or not!

In the worst case, you invest a lot of time and effort in making other users aware of your profile (e.g. you comment for hours on other channels), but when these users see your profile for the first time, they still do not follow you.

You notice: An appealing Instagram feed is essential for the sustainable success of your channel!

In this article, I'll show you step by step how to design an engaging feed.

Preparation: Know your target group

The better your content is tailored to your target group, the more users will follow you.

Think about it therefore at the beginning exactly, WHO you want to address on Instagram and WHAT this target group wants to see.

Since I primarily wanted to reach a young target group with my previous DIY blog on Instagram, I took a close look at what young women might like on Instagram: light colors (pastel tones), flatlays (photos that are shot from a bird's eye view) and food content (milkshakes, donuts, breakfast).


Find for your account three visual building blocks (e.g. colors, icons, elements).
They are the anchor that you start with and that you will develop over time.


Take a look around on Instagram, search for relevant hashtags and analyze there what goes down well with your target group.

Before I get started with the tips, I would like a few more fundamental questions answer for you. Feel free to skip this part if you are already familiar with the basics!

Basic questions about the Instagram feed

What is the Instagram feed?

As a rule, this means your page on Instagram, i.e. the compilation of all of the pictures you have already posted. Sometimes this is also the name of the Instagram start page, which you can access in the lower left via the house symbol. All posts from the accounts you follow will be displayed there. But my article is about the former - your own Instagram feed.

Who can see your Instagram feed?

Here it depends on your account settings! Company accounts are always public, but you can also set a privately used account so that only your friends can see your posts.

Can someone else post on your Instagram feed?

No! Your account is all yours 🙂 Others are allowed to leave comments under your posts, but cannot post any content to your feed.

Are you already familiar with the basics? Great, then you can really start now!

Tip No. 1: Create a uniform visual language on your account

Has a clear visual language three advantages:

✨ You gain new followers thanks to the clear structure

✨ You give your own brand a face

✨ With your unique style you create recognition and stay visible in the long term

Think about which colors could go with your blog or business. For example, the basic color of my DIY blog Madmoisell at the time was pink (hard to miss!). So I chose this color for my Instagram account and initially designed my feed in pastel tones. Other moods would be, for example. Minimal, Dark & ​​Moody, Colorful ...

DIY account in light pastel style:

My current business account @ carolinepreuss.de:

Tip No. 2: Divide your Instagram account into topics and formats

Here, too, my old DIY blog is again the perfect example, but also my current business account! I use 4-5 format ideas on my Instagram account, which alternate again and again. The best thing to do is to test out different format ideas and then decide on 4-5 formats that will be particularly well received by your community.

Format 1: checklists

With checklists, you can pack a lot of added value into a single graphic. Perfect for saving and looking at every now and then.

Format 2: videos

During my DIY time, I showed my followers step by step how to implement their own DIY project on my CaroDIY account. For me, the videos were definitely one of the posts with the greatest reach. I also assume that the "reel" function of Instagram will continue to grow this year too!

>> More information on Instagram reels

Format 3: Personal pictures

To show my followers who is behind my account, I also show myself privately in my home office or in my office.

Format 4: Carousel Post

A carousel post are 5-10 pictures that are posted one after the other in a "carousel". It's a great way to pack a lot of added value in a single post.

Format 5: quotation

Share your own quote or quote from someone else, appropriate to your account topic.

These topics can of course look very different for you. The main thing is that your pictures are varied and still fit your target group in terms of topic.

So that you can start developing your own format straight away, I've prepared a free freebie with 14 format ideas for you:

Get 30 free post ideas for Instagram now:

30 brand new post ideas for more visibility on Instagram

➤  Tried and tested ideas for viral formats in 2021that are guaranteed to make you stand out from the crowd

➤ Like you your Expert knowledge exciting packed on Instagram (even if you are not creative!)

>> Click here and get your 30 free post ideas

Tip # 3: edit your photos with the same filter

You can find filters either in the Instagram app during photo editing or in apps like VSCO, A Color Story, Snapseed or the free mobile Lightroom version.

I recommend you not to use the filters from the Instagram app, but to use other apps (ideal for beginners: VSCO). The reason: Instagram compresses the pictures more than external apps - the quality of your pictures suffers.

My tip for you!

Choose the same filter for each picture so your photos fit together nicely.

By the way, I now use my filters as follows: I've created my own filters in Photoshop and Lightroom, which I place over each photo. When creating the filters or editing photos, I usually proceed as follows:

Brightness: I always post slightly overexposed photos - but that's a personal style decision.

Contrast: I increase the contrast so that the colors come into their own.

Saturation: I normally desaturate my photos very minimally.

Warmth: When I take photos inside, my photos initially have a slight yellow tinge. That's why I turn the heat down a bit so that the photo tends to have a bluish cast.

Sharpness: So that my photos look clear (or as you would say in English: crispy!), I sharpen my photos a little.

Tip # 4: View your feed as a whole, not just the individual photos

The great art of an appealing account isVariety in the feed to bring (see my 4 big topics) and still a cohesive feed to create. With a lovelessly thrown together feed you a) do not gain any new followers and b) do not strengthen your visual language.

My tip for you!

Before you post a new photo, always take a look at this latest and the third photo! Your new photo will be placed right next to your last and above your third photo. At the beginning I often accidentally posted a flatlay twice, side by side or on top of each other, which didn't look nice at all in the feed.

Do you want to find out more? Then register now for my free Instagram online training, in which I will explain step by step how to build a coherent Instagram feed.

Tip no. 5: Quality over quantity

Many Instagram users underestimate this point at the beginning! Instead of relying on quality, post as often as possible. Most of the time, the result is a loveless feed that neither supports the visual language nor inspires users.

My tip to you: Before you post something "out of necessity", it is better to leave it alone and not share a new photo in one day. High quality photos and a great feed are worth a lot more in the long term!

Quality wins. It doesn't matter whether you post every two days or every day.

I have included a screenshot from my Instagram account from a few years ago for you. You can probably see it for yourself: I didn't follow any mood, edited my photos carelessly (yellow tinge!) And posted the same thing twice next to each other.

I hope you can use my tips to create a professional-looking Instagram feed!

FAQ

What is the Instagram feed?

As a rule, this means your page on Instagram, i.e. the compilation of all of the pictures you have already posted.

Who can see my Instagram feed?

That depends on your account settings! Company accounts are always public, but you can also set a privately used account so that only your friends can see your posts.

How can I edit my Instagram pictures?

You can find filters either in the Instagram app during photo editing or in apps like VSCO, A Color Story, Snapseed or the free mobile Lightroom version.

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